/ About — _Default

Built to last

_Default is an AI transformation studio. We find the problems already costing your business time and money, then design and build the AI-driven products that fix them — for retail, hospitality and engineering.We start by finding what's broken. Then we build the fix.

The studioFIG.01 — The studio · Belfast
How we work03 / Process
01
Discover
A short working session in your business, not a sales call — to find where time, money or accuracy is actually leaking.
02
Design
We turn that into a scoped, buildable plan: the smallest thing that fixes the real problem, not the most impressive one.
03
Build
We ship working software, iterated with you as we go — not presented to you at the end.
04
Measure
We check it moved the number we set out to move. Nothing gets called done until it does.
The team04 / People
Darren McSorley
Darren McSorley
Co-Founder · Engineering
A tenacious engineer fluent in the latest JavaScript and mobile frameworks — React, React Native and Node. Principal developer of SuperValu Real Rewards, he builds for the long term and stays ahead of the curve.
Chris Black
Chris Black
Co-Founder · Strategy
Leads strategy across AI transformation, e-commerce and loyalty. Has delivered for Allianz, SuperValu, Centra, Frank & Honest, Donnybrook Fair and Denny — focused on real value for clients and their customers.
Michael McCullagh
Michael McCullagh
Digital + Operations
Keeps delivery moving — project coordination, QA, invoicing and digital content across the studio, supporting both internal operations and client work.
Stack
ReactReact NativeNode.jsNextJSTypeScriptGraphQLProgressive Web AppsAWSAzureGitHub ActionsDevOpsPHPLaravelMySQLMongoDBPostgreSQLSupabasePhaser.jsGSAPFramer MotionThree.jsD3.jsClaude APIOpenAIMCP
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