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01 / Case study

Co-op Mini Games

Retail · Member engagement
Client
Co-op UK
Year
2024
Services
GamificationMobileLoyaltyBrand partnerships
Overview

_Default designed and delivered a gamified promotions framework tailored to Co-op's membership and compliance requirements. Each campaign runs on a short lifecycle, with instant prize issuance and real-time redemption at till.

2,400
Stores
5M
Active members
5+
Games shipped
Co-op Mini Games — in-app game screensFIG.01 — Co-op Games · in-app
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